Black and white portrait of the Her By Zya founder

Our story

Thoughtful design. Made to feel like you.

ZYA was founded in 2024 by Amira Khatoun, shaped by a lifelong love of fashion and the belief that clothing can feel effortless, considered and personal.

What began as a childhood love of styling outfits has grown into an independent Melbourne label, created one thoughtful piece at a time.

The black Desire top by Her By Zya, styled on textured paper

The ZYA point of view

Considered pieces, lived in your way.

Clean lines, thoughtful details and easy silhouettes sit at the heart of every collection. We design pieces to be worn your way and reached for long after their first outing.

For us, getting dressed should feel simple, confident and a little special, wherever the day leads.

A quiet outdoor setting with a woven chair beneath palm leaves

At the beginning

A label with room to grow.

Based in Melbourne and shipping worldwide, ZYA is just getting started. Our pieces are manufactured in several locations around the world. We’re building a womenswear label with a long-term vision to explore elevated menswear, while keeping the same refined, minimal spirit at its heart.

Thank you for being part of the story. Welcome to ZYA.

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